In Part 4 we continued our look at the "dark tetrad" traits. So far we've reviewed narcissism, Machiavellianism and Sociopathy. As you've seen these are just Nice Guy traits taken to extremes. The fourth dark tetrad…

By now you may be starting to become a believer. Realizing the Bad Boys are really just Nice Guys gone bad after all. They've taken traits that Nice Guys have…

So far in this blog post series I've told you to take a look at the Bad Boy traits. The ones Troy Francis outlines in his book How To Be An…

In Part One of this blog post series I introduced you to Troy Francis. Troy is a pickup artist who helps guys become "an Assh*le that beautiful women love." In other words,…

Contrary to popular opinion, there is nothing wrong with being a nice guy. Nice guys DON'T finish last. And while bad boys may land "just sex" from haughty and insecure girls. Sweet girls are…